Our Approach

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We Help Outdoor Hospitality Businesses Thrive

Our focus is simple: help campgrounds, RV parks, glamping destinations, and outdoor hospitality vendors attract the right guests, turn interest into bookings, and grow revenue season after season.

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More Bookings

Let's Fill Your Sites Fast

Running a campground or outdoor resort means doing it all – guest services, maintenance, events, and more. Marketing often falls to the bottom of the list, yet it’s what keeps your sites full and your business growing. That’s where we come in.

We help outdoor hospitality brands reach the right guests, make booking easy, and fill more sites – without the guesswork or overwhelm.

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Our Clients

Our Approach

We focus on four key outcomes that drive your success:

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Grow Visibility

Get discovered by travelers and campers actively looking for their next stay. From search engines to social platforms, we help your park stand out in the places guests are already looking.

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Engage Guests

Build lasting connections with your audience. Through guest engagement tools, seasonal campaigns, and messaging that resonates, we keep your park top-of-mind and encourage repeat visits.

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Book More Nights

Turn interest into real reservations. From optimizing booking engines and PMS systems to streamlining your website experience, we remove friction so more site views become confirmed stays.

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Earn More Revenue

Fill shoulder seasons, extend guest stays, and maximize revenue from each visitor. We also support campground associations and vendors with marketing that strengthens member engagement and drives industry-wide growth.

How We Work

We’re not here to sell you a one-size-fits-all marketing package and disappear. We partner with you to understand your unique market, your guests, and your goals. From there, we design strategies that influence visibility, bookings, and growth – all backed by clear reporting that ties every marketing dollar to results.

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Why Outdoor Hospitality Chooses Us

We work exclusively with campgrounds and outdoor businesses

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We act as partners, not vendors – your business success is ours

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We deliver clear, measurable results that matter to owners

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We understand seasonality, guest habits, and the challenges of your industry
Testimonials

Client Testimonial

“We used to struggle with cancellations and empty sites in the shoulder season. With the campaigns created for us, those gaps started filling quickly. Now we’re not just waiting for summer - we’re busy all year long.”

— Manager, PirateLand Family Camping Resort

Your Influence Team

Josh Richardson

– Founder / Managing Partner

David McTarnaghan

– CEO

Tim Murphy

– Account Executive & Park Owner

Ashley Lugo

– Account Manager

Robert Carter

– New Business Sales Manager

Jasmyn Pace

– Website, SEO & Social Content Strategist

Armando Yanez

– Innovative Solutions Specialist

Ready to Fill More Campsites?

We help campgrounds and outdoor businesses attract the right campers, fill empty sites, and grow your revenue.

Book Your Free Strategy Call
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Josh Richardson

- Founder / Managing Partner
  • Once a frontman rocking cover bands, now belting Pearl Jam in the car.
  • On a mission to visit every continent (with Ritz crackers and peanut butter packed as snacks).

Marketing leader who spotted opportunities early and drove the shift from traditional to digital. As Founder/Managing Partner of Influence Digital Agency, he crafts benchmark campaigns and leads a global team serving clients in 40+ states.

David McTarnaghan

- CEO
  • Weekend warrior at the dirt track with racing fuel in her veins.
  • Coffee is life — best enjoyed while plotting a trip to the Australia Zoo to channel my inner Steve Irwin.

Growth-minded operator with international leadership roles at Viziqor, Daleen Australia, and Fujitsu Business Systems. A University of Florida alum, he builds customer-centric strategies that boost efficiency and deliver durable, win-win outcomes.

Tim Murphy

- Account Executive & Park Owner
  • Can quote an 80s or 90s movie at any moment (it’s his superpower).
  • Moab mountain biker in training, with a secret obsession for car restoration shows.

Owner of Emberglow Outdoor Resort and graduate of the George O’Leary National School of Outdoor Hospitality. Former CARVC marketing chair and Habitat for Humanity International director. Brings rare insight as both operator and marketer.

Ashley Lugo

- Account Manager
  • Crafting queen with a soft spot for 90s jams and Dirty Dancing.
  • Dreaming of Ireland… preferably with a Peppermint Patty in hand.

Ashley grew up in Florence, SC where she went to Francis Marion University for Graphic Design. Over the last 10+ years, she managed all operations of a local business with hundreds of clients across the US.

Robert Carter

- Local Sales Agent
  • Never had a brain freeze (yes, seriously).
  • Bluegrass fan, artist, and choir voice with a love for Frasier reruns and Little Debbie snacks.

With 12+ years in marketing, Robert moved from automotive to media sales, helping businesses from billion-dollar hospital groups to small shops thrive. At Influence Digital, he delivers tailored strategies, building strong client partnerships that drive results.

Jasmyn Pace

- Website, SEO & Social Content Strategist
  • Has a hidden talent for trampoline tricks — even competed in a German Championship once.
  • Living on Nickelback riffs, Tracy Chapman choruses, bottomless coffee, and a sugar rush or two.

Creates high-performing websites, SEO plans, and social content that blend branding with data-driven execution. Focused on boosting visibility, engagement, and conversions while delivering strategies that drive measurable results.

Armando Yanez

- Innovative Solutions Specialist
  • Weekend warrior at the dirt track with racing fuel in her veins.
  • Coffee is life — best enjoyed while plotting a trip to the Australia Zoo to channel my inner Steve Irwin.

Armando is a skilled digital marketer passionate about delivering exceptional customer support. He builds custom strategies, manages multi-channel campaigns, and provides detailed reporting and analysis that drive measurable client success.