RV Resort

Case Studies / RV Resort

The Objective

Blue Ridge RV Resort was in the process of constructing their new facility when we began collaborating with them. They required a logo, a website, and a strategic marketing strategy to support the launch of their campground and establish an online presence for their business.

The Solution

Our team developed a comprehensive digital advertising strategy which included:

  • Creating a tailored budget for their marketing efforts
  • Planning the necessary capital investment for website development
  • Designing and building a website integrated with their reservation software
  • Developing a multi-faceted marketing plan encompassing:

Google Pay Per Click

campaigns targeting potential campers in their area.

Look Back Audience Pull

to leverage data from previous season’s campground visitors.

Social media strategies

on Facebook and Instagram, utilizing look-alike audiences.

Addressable Geofencing

to target past visitors at home across their devices.

Geofencing campaigns

aimed at current campers in nearby campgrounds.

Retargeting

efforts focused on website visitors.

Behavioral Targeting

to reach users browsing content related to camping in their region.

The Results

Reporting Period: 8/1/2024 – 10/7/2024

Google Pay Per Click:

  • Ads Served: 7,659
  • Clicks: 1,919
  • Click-Through Rate (CTR): 25.06%
  • Conversions: 845

Social Media Targeting (Look Back):

  • Ads Served: 44,851
  • Clicks: 93
  • CTR: 0.21%
  • Link Clicks: 53
digital marketing

Social Media Targeting (Look Alike):

  • Ads Served: 40,491
  • Clicks: 3,894
  • CTR: 9.62%
  • Link Clicks: 1,243

Addressable Geofencing (Look Back):

  • Ads Served: 125,007
  • Clicks: 169
  • CTR: 0.14%
  • Visits Tracked via Foot Traffic: 2

Geofencing:

  • Ads Served: 67,212
  • Clicks: 99
  • CTR: 0.15%
  • Visits Tracked via Foot Traffic: 1

Retargeting:

  • Ads Served: 26,881
  • Clicks: 46
  • CTR: 0.17%
  • Visits Tracked via Foot Traffic: 2

Behavioral Targeting:

  • Ads Served: 53,805
  • Clicks: 133
  • CTR: 0.25%

Overall, this campaign has significantly exceeded expectations, driving the majority of website traffic and bookings since the campground’s launch.

“If you’re looking for a one stop marketing team you have found them in Influence Digital Agency. Their team provided logo design, website building/design, and internet campaigns, which exceeded our expectations. The technology can be overwhelming if you are not familiar with the media industry, however, their willingness to educate and explain your monthly reports is very helpful. With their cutting-edge technology and target goals we surpassed goals we set for our monthly revenue. As new campground owners, we cannot recommend them enough. They are professional, easy to work with, accommodating, informative, and attentive to our needs. We cannot wait to see what our future holds with them leading our market plan!”

Vickie Fuller

Administrative Manager
PirateLand Family Camping Resort

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