Camping Carolinas

Case Studies / Camping Carolinas

The Objective

CARVC (Carolinas Association of RV Parks & Campgrounds) created a new website for “Camping Carolinas” (https://campingcarolinas.com/). They wanted to brand their website to campers that frequented the campgrounds in North & South Carolina as a resource to use when travelers were planning their trips, steer them towards the campgrounds, and drive them to other members of their association’s businesses

The Solution

We developed a multi-tactic campaign to reach their target audience and drive traffic to their new website. First, we ran a local look back campaign targeting travelers that had visited campgrounds, RV dealerships, and camping stores in North & South Carolina during the previous year’s camping season. We drew geofence locations around each of these sites and pulled the IP records of all the mobile devices that had entered them during that season. We were then able to match the IP addresses to a list of names and addresses. Using this data, we targeted these individuals inside their homes on all connected devices through addressable geofencing. We also used their names to target them on social media, as well as a lookalike audience created from the list. Finally, we tracked the campaign by accessing their Google Analytics and setting up conversion zones for the addressable geofence traffic around each association member’s campgrounds.

The Campaign Results

Here Are The Results We Were Able To Track:

26%

Overall Traffic

Of the 23,363 Users that visited their site during their campaign, 5,761 (26%) of them came directly from their campaign.

23%

New Traffic

Of the 22,228 New Users that visited their site during their campaign, 5,145 (23%) of them came directly from their campaign.

42%

Increase

Over the past 6 months, compared to the prior 6 months, their overall Users to the site increased by 138.69% (13,575 Users) – 42% of which came from their campaign.

38%

Increase

Over the past 6 months, compared to the prior 6 months, their New Users to the site increased by 137.29% (13,439 New Users) – 38% of which came from their campaign.

22.93%

Increase

Over the past 6 months, compared to the prior 6 months, their organic traffic increased 22.93%

93.09%

Increase

Over the past 6 months, compared to the prior 6 months, their direct traffic increased 93.09%

283

Visits

283 people who interacted with the campaign visited campgrounds in their association.

UPDATE

In the same time-period for year two of this campaign we have been able to track over 1,600 VISITS to the campgrounds associated with CARVC!

Client Testimonial

Our goal was to create brand awareness and drive traffic to our revised website, CampingCarolinas.com, for our member businesses. We chose to work with Influence Digital because of their experience and knowledge in the digital media realm, they provided insight to our Board, excellent customer service, and effective strategies tailored to our organization’s budget.
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